Amazon Ads offers easy-to-use, self-service advertising solutions, like sponsored ads and Brand Stores, designed for businesses of all sizes, including small businesses and authors. With Amazon Ads, you can reach millions of customers where they shop on Amazon, with shopping insights to help increase product visibility and drive sales. Our flexible options let you start advertising with any budget.

Getting started with Amazon Ads is easy for small businesses and authors. Register as an advertiser and follow the on-screen instructions to create your first campaign. We recommend starting with sponsored ads, which appear in high-visibility placements across Amazon. These ads are managed by self-service, have no up-front fees, and can be set up in just a few minutes.

Amazon Ads offers flexible solutions for every budget, with the ability to control what you spend on your ads. Most start with our sponsored ads solutions, which are cost-per-click, meaning you only pay when shoppers click your ads. You’ll never be charged more than the budget you set. Additionally, Brand Stores are free to create and maintain.

Businesses that do not sell on Amazon can still use Amazon Ads to grow their business and reach customers across the Amazon store and beyond, using our billions of shopping, streaming, and browsing signals. Sign in to explore advertising solutions that drive awareness and sales for your business. If you’re new to Amazon Ads, register and select “Products and services not sold on Amazon” during the registration process.

As your business grows, consider working with a partner to expand your advertising efforts. Browse the Amazon Ads Partner Directory to find experts who can help optimize your strategy and scale your campaigns. These vetted partners offer services in media planning, retail strategy, creative development, and performance management. Choose a partner that aligns with your goals and budget, leveraging their expertise in Amazon Ads to keep your business growing.